Technology Marketing Content and Copywriting -- Content Creation Process

Here are some of the learning objectives of the workshop:

Understand the role each content type plays in the selling process.

Strengthen techniques that accelerate content development.

Create flexibly standard structures and styles for each type of content you build.

Develop ways to reduce the length and number of review cycles.

Learn how to ensure content is accurate as well as articulate.

Technology Marketing Content and Copywriting -- Content Creation Process

Learn to create your B2B technology content in the most effective, efficient and productive way. Mike's copywriting workshop is focused, specific and comprehensive: not a generic bone in its body.

Half- or full-day workshops for five to ten participants

Collaboratively developed syllabus

Working with your existing content, including Works in Progress

Delivered on site or through collaboration technology

Fully focused on your products and markets

Improving quality and productivity

Exact mix of strategy, concept, tactics and tools

Contact Mike today to learn more about his B2B copywriting workshops.

Technology Marketing Content and Copywriting -- Content Creation Process

Here are some of the topics you'll explore:

B2B Content Types, Value and Deployment

Content Analysis: the Good the Bad and the Fluffy

Thinking Like a Marketplace Instead of a Writer

Research Methods and Techniques

SME Relationships and the Review Process

Multitasking Techniques

Methods, techniques and tools to use for each type of content you produce